Market Access, Intl Competitiveness

Market intelligence and market access power demand for Australian food and fibre.

Australia has 10 Free Trade Agreements – most recently with China, Korea and Japan – and a newly signed Trans-Pacific Partnership agreement. As a consequence, Australian agriculture enjoys improved market access and increasing demand for its products, but also heightened competition – particularly from emerging international markets.

Most notable for Australia is Asia, where growing populations and rising middle classes present major markets for Australian agricultural exports.

ABARES Agricultural Commodity Statistics (2014) show that in 2013-2014, of a total export value of AUD$41 billion, China was Australia’s single most important market (22 per cent), followed by Japan (9.4 per cent), Indonesia (7.3 per cent), Korea (5.8 per cent), Malaysia (3 per cent) and Singapore (2.8 per cent).

RDC contribution

RDCs enhance market access and capitalise on innovation through engagement with global partners and the marketing of Australian research developments.

RDCs also provide vital market intelligence and insights key to negotiations and ongoing relationships, and have supported the delivery of favourable FTAs for Australian agriculture.

RDCs maintain access to global partners and market intelligence and contribute to market access by:

  • Supporting the Australian agriculture product pipeline with marketing that educates international markets about the quality and value of Australian products, the origins of Australian food and fibre, and the sustainability of production systems and resources
  • Supporting Government and other partners in international negotiations
  • Helping to ensure Australian food and fibre products are developed, promoted and distributed to appeal to international preference and taste, building brand equity with access to premium markets and pricing

Australia’s unique RDC model links science with primary producers, government and supply chains across global markets for food and fibre.

China taking a bite of Aussie nectarines for the first time

For more than a decade the Australian dairy industry supported the Federal Government’s efforts to achieve a Free Trade Agreement with China, through engagement with Chinese Ministry of Agriculture to share technical information and assist China’s domestic dairy production.

Read More

Research paves the way for ‘cotton-to-market’

Market research invested in by the Cotton Research and Development Corporation (CRDC) has helped the Australian cotton industry identify – and seize – opportunities in the global textiles market.

Read More

Agreement opens doors to Chinese trade

For more than a decade the Australian dairy industry supported the Federal Government’s efforts to achieve a Free Trade Agreement with China, through engagement with Chinese Ministry of Agriculture to share technical information and assist China’s domestic dairy production.

Read More

Pork industry pins export future on QA systems

Australian Pork Limited (APL) has introduced a number of systems to ensure the traceability and quality assurance of Australian pork, to improve product integrity and enhance market access.

Read More