Case Studies

Inspiring Chinese wine tourists increases market demand, boosts exports

Research funded by Wine Australia found that targeting Chinese visitors to Australia can enhance exports by converting tourists into long-term Australian wine fans and word-of-mouth ambassadors.

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Taiwan noodle wheat exports

Two Grains Research and Development Corporation (GRDC) projects helped Australia capture greater market share of the burgeoning Taiwan noodle wheat market.

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China Luxury Program

China Luxury Program
Australian Wool Innovation Limited (AWI) developed the China Luxury Program to re-introduce wool to new affluent consumers and reposition it as a contemporary, high-quality fibre for women. Using strategic partnerships, the program has helped revitalise this critical international market.

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Rice for every climate

The Rural Industries Research and Development Corporation (RIRDC) works with SunRice and the NSW Department of Primary Industries to develop new rice varieties that are more capable of handling temperature variances.

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